Very close on the heels of the 2017 Fox Searchlight film, Goodbye Christopher Robin and the uber successful Paddington 2 (hey, we did a podcast on that one too) here's another world-renowned, anthropomorphized bear movie.
The teaser art even nods to a bear in a hat.
Since TJP takes a look at marketing we wanted to explore a viral ad campaign that bridges media like this faux PSA that probably won't be in the movie (similar to the Deadpool sequence from the Meet Cable Trailer) to other elements such as:
- fully functioning website
- Cool logo with all social platforms
- Some of the glossiest "white papers" in a reports section on their site
- A hashtag #wecansavethem and a fake future march on Capitol Hill
...wait, what? Ted calls foul on the use of the platforms for fake moral outrage.
Last, but clearly the most evocative, Isle of Dogs which Jim and Ted discuss how the English language sounds like dogs barking.