This week's TJP quick hit is outside of the media industry but tackles a point that Ted made over at the TIFO podcast. Does celebrity VO talent carry the baggage of the celebrity? Ted says no and this ad might be a posterchild for this thought.

At Ted's work he used to have a marketing showcase where coworkers would bring inventive pieces of marketing to share and discuss. Nike's "Dream Crazy" is yet another feather in the Nike marketing cap as they generate around $43 million in buzz for Nike (according to Bloomberg). Since Jim and Ted spent so much time talking about it. Here is the Pepsi ad too.

Now on to more pleasant things like the death of a parent, wait what? No, Ted fell in love with this trailer and wrote a short article talking about its virtues. 

Thunder Road (2018 Feature) | Trailer | apple | Trailer drop 09.04.2018 | Release Available on iTunes

Rarely does a trailer hit Ted so hard. So we go deeper with the 2016 short it expands on.

At Eternity's Gate | CBS Films | Trailer | Trailer drop 09.05.2018 | Release date COMING SOON

Any chance Ted gets to talk about Mads Mikkelsen he'll take.

Jim positively critiqued the pull/zoom effect used in Thunder Road that Hitchcock invented and Spielberg used to distort the audience in a character's time of turmoil.

Ted explained the ‘Vertigo Effect’ or as he called it, ‘The Hitchcock Effect’ well.  In spite of Ted's stellar explanation,  Jim knew what he saw and what he liked, but the technicalities were almost lost on him.

You’ve heard Ted talk about “The Wall”. These Laserdisc covers are a sample from Jim’s old Laserdisc collection from the 80’s and 90’s. There’s a lot of classics here. Perhaps the Trailer Junkies will cover each one of these movie trailers to see how they hold up to today’s movie trailer standards.