…well, not really, but this week we pit two titles from Disney against the slate of titles coming out in December for Netflix.
@oneperfectshot had a tweet this week that said Netflix’s marketing was mediocre to which Ted responded with this tweet.
So Ted’s theory is that with such low friction into the space all Netflix has to do is merely present the offerings. Anything close to traditional marketing may serve the individual creative lead for a project but it does not serve the intention of Netflix to gather data on what people want to watch on their own.
Netflix | Video dropped 11.20.2018 | Releases the whole month of December 2018
Artemis Fowl | Walt Disney Studios | Teaser dropped 11.27.2018 | Release date 08.09.2019
The Lion King (2019) | Walt Disney Studios | Teaser dropped 11.22.2018 | Release date 07.19.2019
And just for comparison here’s a side-by-side of the both Lion King trailers.
Paramount has deepened their deal with Netflix. While they say Viacom is “big” it’s all relative. The $50 million deal for an undisclosed number of projects is small when you think of a $12 billion Viacom market cap and miniscule when compared to Netflix’s growing $155 billion market cap.
Last on the news front, the 2018 Clio awards honored achievement in advertising. Check out this year’s winners many of which we discussed in previous TJP episodes.
The Intruder | Sony Pictures Entertainment | Trailer drop 11.19.2018 | Release date APRIL 2019
Jimmy has a love/hate relationship with the Deadpool campaign. I’m sure the guys at mOcean have something to say about their big Clio Award winner.
Ted mentioned his Promax Silver Award, so here’s the spot.
Later, Jim and Ted talked about the new PG-13 Once Upon a Deadpool.
Last, but far from least - Ted talked about Pogs so you can check that out here.
Here’s the Go-go Ted was talking about from Washington DC
RIP William Goldman. People will say The Princess Bride or Butch Cassidy and the Sundance Kid is his best but I ask you… “Is it safe?”
So here Jim and Ted compare and contrast Tom and Mads!